As an entrepreneur or a leader of a growing business, talking about what your company does is most likely second nature to you, right? You perhaps have standard answers to “What are you up to these days?” “What does your company do again?” And you absolutely have a well thought…

Before I begin, for the purposes of full disclosure, I should probably mention that I am a video producer. So, as you might suspect, it is in the interests of my profession to wholeheartedly declare that “video is vital”. That said, I shall now explain why video is vital to…

When people have a great product, they often assume that channel partners, resellers and affiliates will jump at the chance to sell it for them- often underestimating what it takes to get channel sales up and running, to maintain them well and to make sure they bear the promised fruit.…

Once a year, TEDMED holds a "grand gathering" where leaders from all sectors of society come together for three and a half days. They explore the promise of technology and the potential of human achievement. This unique event combines dazzling celebration, high-powered learning and unforgettable theater. TEDMED is the only…

We like moving fast and we like real data. We've found success with methodologies that combine quantitative and qualitative research with good common sense.  We use these to get real feedback from people on their needs, their responses to your product or service offering, and to your message. If you're…

As a startup, how do you know the difference between a real market and "some guy bought my product --let's go in that direction?"This week, we’ve been reminded of the importance of creating a sustainable, segmentable, reachable target market, and doing the groundwork upfront to validate that this market exists. …