Note:  THIS EVENT IS SOLD OUT.  If you are interested in being notified of December and January dates, in Los Angeles or Santa Rosa, please contact us.

How do you create online video that supports your business goals, and then gets viewed by the right audience?

In conjunction with LA-Based Django, we're co-hosting this one day workshop for businesses that are learning to produce their own video shorts.

In one day, we will craft a video content plan that supports your online content goals (how-tos, product demos, mission messages, viral videos), write a script or storyboard for your first video, write a production plan, do a budget, review industry terminology, discuss lighting, sound and post-production tasks.  We will get some hands on experience making and edit a short, usable clip, and upload and proliferate that to various web sites, optimized for discovery.

This workshop runs from 9 am to 4 pm, and is limited to 8 attendees to ensure hands on assistance.  The cost is $395.

Note:  You must bring your own laptop, with either the Mac's embedded movie program iMovie, FinalCut, FinalCut Pro, or one of the Sony Vegas Movie Maker applications loaded onto it.  If you already have a different movie editing application, let us know.  If you have a video camera, even an iPhone camera, you are welcome to bring it and use it. If you don't, we will have cameras on hand.

Agenda

9-11:30:  Pre- Production

• Your Brand applied to Video
• Story Crafting/ Storyboard
• Incorporating Calls to Action
• Production Plan
• Understanding Lighting and Sound
• Legal Stuff (copyright, creative commons, derivative works)

2:00 to 4:00: Online Distribution

• Concepts and Terms
• Incorporating Video into your web site (s)
• Online Video sharing hubs
• Getting embedded: video link building campaigns
• Search Engine Optimization/ Tagging/ Keyword
• Hands on Distribution of your 1 minute short