Vicci is a leading provider of custom gear for auto racing and motocross- celebrity racers and winning teams across the country wear their gear.  They are branching out into some new territory-instead of just producing gear, they will be producing fan wear and managing private label shops for their customers, which include companies like BMW motorsports. They will also provide an interface for social design- design and produce your own jerseys or gear.  Winning designs will be mass produced.  ClickMarkets has been selected to manage rebranding, site development and social strategy.